Effective Date: September 1, 2024

When you sign up for and use our Platform as a Customer or Coach (including when you use our online chatbot), we may collect and store Personal Information both directly provided by you and through your interactions with our app

Registration Information: When you create an account, we collect personal information such as your name, email address, phone number, and any other contact information you provide. This information is used to create and manage your account, communicate with you, and provide customer support.

Health and Wellness Information: As part of the coaching process, we collect detailed information about your health, habits, goals, and lifestyle. This may include dietary habits, exercise routines, sleep patterns, mental health information, medical history, and any other information you choose to share with your coach or the AI assistant. This information is essential for tailoring the coaching experience to your specific needs and goals.

Communication Data: We collect information from your communications with the AI assistant and your human coach, including the content of messages, questions, and responses. This data helps us provide personalized coaching advice and allows your human coach to adjust the AI assistant’s responses based on their expertise.Usage Data: We automatically collect information about how you interact with our app, including your device type, operating system, IP address, app usage patterns, and the features you use most frequently. This information helps us understand how our users engage with the app and allows us to improve our services.

Cookies and Tracking Technologies: We may use cookies, web beacons, and similar tracking technologies to collect information about your app usage. These technologies help us provide a more personalized experience, such as remembering your preferences, and allow us to track the effectiveness of our services.Coach Notes and Adjustments: Your human coach may add notes or make adjustments to your coaching plan based on their observations and expertise. This information is used to enhance the personalized coaching experience and ensure that the AI assistant provides the most relevant and effective support.

Personalization of Coaching Services: The primary use of the information we collect is to provide personalized coaching services. Both the AI assistant and your human coach use the data you provide to tailor advice, recommendations, and coaching plans to your specific needs and goals.

Improving Our Services: We use the information to continuously improve our app, including refining the AI assistant’s responses, developing new features, and enhancing the overall user experience.

Communication: We may use your contact information to send you important updates, notifications, and information about your account or the services we provide. We may also use your communication data to respond to your inquiries or requests for support.

Data Sharing with Coaches: All the information you provide, including personal health data, is shared with your human coach. This allows them to understand your needs better and adjust the AI assistant’s guidance to align with their professional expertise.

Compliance with Legal Obligations: In certain cases, we may be required to use or disclose your information to comply with legal obligations, such as responding to lawful requests from public authorities.

We understand that your personal information is sensitive, especially given the nature of the services we provide. We are committed to protecting your privacy and only disclose personal information under specific circumstances, as outlined below:

1. Disclosure to Your Authorized Coaches: All personal information you provide, including your health and wellness data, communication history, and coaching plan, is shared with your assigned human coach. This disclosure is essential for your coach to deliver personalized support and make informed adjustments to your AI assistant's guidance. Your coach is bound by confidentiality obligations to protect your privacy and only use your information for coaching purposes.

2. Third-Party Service Providers: We may share your personal information with trusted third-party service providers who assist us in operating our app, delivering services, and enhancing user experience. These service providers may include cloud hosting providers, data analytics services, and customer support platforms. We ensure that any third-party providers we work with are contractually obligated to protect your information and use it solely for the purposes we specify.

3. Legal Obligations and Compliance

Compliance with Legal Requests: We may disclose your personal information when required by law or in response to valid requests from public authorities (e.g., law enforcement, regulatory agencies). This may include disclosing information to comply with a subpoena, court order, or other legal processes.

Protecting Rights and Safety: In cases where we believe it is necessary to disclose your information to protect the rights, property, or safety of our users, employees, or others, we may do so. This includes situations involving potential threats, fraud prevention, or enforcing our terms of service.

4. Corporate Transactions: In the event of a merger, acquisition, sale of assets, or other corporate transactions, your personal information may be transferred to the new entity or parties involved in the transaction. We will notify you of any such changes and outline any new privacy practices that may apply.

5. Aggregated and De-Identified Information: We may share aggregated, anonymized data with third parties for research, marketing, or other business purposes. This information does not identify individual users and is used to analyze trends, improve our services, and better understand user behavior.

6. Managing Disclosure Preferences: You have the right to control how your personal information is shared. If you wish to limit the disclosure of your information to your coach or any third-party service providers, please contact us to discuss your options. However, please note that restricting certain disclosures may impact the effectiveness of the coaching services provided.

7. Third-Party Links and Services: Our app may include links to third-party websites or services that are not operated by us. We are not responsible for the privacy practices of these third parties, and we encourage you to review their privacy policies before sharing any personal information.Analytics Services

We may choose to implement third-party analytics services such as Google Analytics or similar tools to help us understand how users interact with our app. These services may collect certain types of data about your usage, including, but not limited to, your device information, operating system, IP address, app interactions, and usage patterns. The data collected by these analytics services is typically anonymized and used to improve the functionality of our app, enhance user experience, and make informed decisions about future updates and features.

Advertising Services

In the future, we may utilize advertising platforms such as Google Ads, Facebook Ads, or similar services to promote our app or display advertisements within the app. These platforms may use tracking technologies like cookies, pixels, or SDKs to collect data about your device and online activity in order to deliver personalized advertisements that are more relevant to you. The data collected for advertising purposes may include, but is not limited to, your device identifiers, app usage data, and interactions with ads. This information may be used to tailor advertisements to your interests, measure the effectiveness of ad campaigns, and improve advertising strategies.

We are committed to retaining your personal information only for as long as necessary to fulfill the purposes for which it was collected, provide our services, comply with legal obligations, resolve disputes, and enforce our agreements. Below, we outline our data retention practices:

1. Retention of Personal Information

User Account Information: We retain your account information, including your personal details, health and wellness data, and communication history, for as long as your account remains active. This retention is necessary to provide you with continuous coaching services, track your progress, and maintain a personalized experience. If you choose to delete your account, we will delete your personal information in accordance with our data deletion procedures, except where retention is required by law or necessary for legitimate business purposes.

Health and Wellness Data: The health and wellness information you share with us, including data related to habits, goals, and plans, is retained for the duration of your use of the app. This allows us and your human coach to track your progress and provide ongoing support. Upon account deletion or termination of services, this data will be securely deleted or anonymized, unless retention is required for legal, regulatory, or compliance purposes.

Communication Data: Communication data between you, the AI assistant, and your human coach is retained to ensure continuity of care and to improve the accuracy and effectiveness of the coaching services. This data will be retained as long as your account is active or until it is no longer needed for the purpose for which it was collected.

2. Legal and Regulatory Retention: In some cases, we may be required to retain certain information for a longer period to comply with legal obligations, such as record-keeping requirements, resolving disputes, or enforcing our terms of service. When retention is mandated by law, we will ensure that your information is securely stored and protected.

3. Anonymization and Aggregation

Data Anonymization: In instances where it is not necessary to retain personal information in its identifiable form, we may anonymize the data. Anonymized data is no longer considered personal information, as it cannot be used to identify you. This data may be retained indefinitely and used for research, analysis, or improving our services.

Aggregated Data: We may retain aggregated data that is derived from your personal information but does not identify you as an individual. This data is used to analyze trends, improve our services, and support business decision-making.

4. Data Deletion Requests: You have the right to request the deletion of your personal information at any time. Upon receiving a deletion request, we will promptly delete or anonymize your personal information, except where retention is required by law or for legitimate business purposes. Please note that deleting certain information may impact your ability to use the app and receive coaching services.

5. Security Measures for Retained Data: We implement industry-standard security measures to protect your personal information during the retention period. This includes encryption, access controls, and regular security audits to prevent unauthorized access, disclosure, or loss of data.

6. Changes to Data Retention Policies: We may update our data retention policies from time to time to reflect changes in legal requirements, business practices, or user needs. We will notify you of any significant changes to how we retain and manage your personal information.

We respect your privacy and are committed to providing you with control over your personal information. Below, we outline your rights and the choices you have regarding the data we collect, use, and store:

1. Right to Access Your Information: You have the right to request access to the personal information we hold about you. This includes the data you provided during registration, health and wellness information, communication data, and any other information related to your use of the app. To request access, please contact us using the information provided in the "Contact Us" section.

2. Right to Correct: If any of the personal information we hold about you is inaccurate or outdated, you have the right to request corrections or updates. You can update certain information directly within the app, or you can contact us to make the necessary changes on your behalf.

3. Right to Deletion: You have the right to request the deletion of your personal information at any time. Upon receiving your request, we will delete your data, except where retention is required by law, necessary for legitimate business purposes, or essential for providing the services you have requested. Please note that deleting certain information may limit your ability to use the app and access coaching services.

4. Opt-Out of Communications: You have the choice to opt out of receiving non-essential communications from us, such as promotional emails or newsletters. You can adjust your communication preferences within the app or by following the opt-out instructions provided in our emails. Please note that you may still receive essential communications related to your account, such as security alerts, service updates, and customer support responses.

5. Right to Data Portability: You have the right to request a copy of your personal information in a structured, commonly used, and machine-readable format. This allows you to transfer your data to another service provider if you choose to do so. To request data portability, please contact us with your specific request.

6. Right to Restrict Processing: In certain circumstances, you have the right to request that we limit the processing of your personal information. This may apply if you contest the accuracy of your data, if you believe the processing is unlawful, or if you wish to restrict processing while you pursue a legal claim. Please contact us if you wish to exercise this right.

7. Right to Object: You have the right to object to the processing of your personal information for specific purposes, such as direct marketing or profiling. If you object, we will cease processing your data for those purposes unless there are compelling legitimate grounds for the processing, or it is required by law.

8. Right to Withdraw Consent: If we rely on your consent to process your personal information, you have the right to withdraw that consent at any time. Withdrawing consent will not affect the lawfulness of any processing conducted prior to your withdrawal. If you wish to withdraw consent, please contact us, and we will take the necessary steps to discontinue the processing.

9. How to Exercise Your Rights: To exercise any of the rights outlined above, please contact us using the information provided in the "Contact Us" section of this policy. We will respond to your request within a reasonable timeframe and in accordance with applicable laws.

10. California Privacy Rights: If you are a resident of California, you have additional privacy rights under the California Consumer Privacy Act (CCPA). These rights include the right to know what personal information we collect about you, the right to request deletion of your personal information, and the right to opt out of the sale of your personal information. Please refer to our California Privacy Notice for more details.

11. European Union (EU) Privacy Rights: If you are located in the European Union, you have additional rights under the General Data Protection Regulation (GDPR), including the right to lodge a complaint with a supervisory authority. Please contact us if you have any concerns about how your personal information is being handled.

We do not knowingly collect or store any Personal Information from children under the age of 13. If a parent or guardian becomes aware that his or her child under the age of 13 has provided us with information without his or her consent, he or she should contact us. As required by law, we will delete such information from our files within a reasonable time. We may also delete Personal Information from our websites, as well as Posts and other information, from users we believe are under the age of 18.

From time to time, we may update this Privacy Policy to reflect changes in our practices, legal requirements, or advancements in technology. If we make significant revisions to this Policy, we will notify you of those changes in a manner consistent with applicable law. This may include posting a notice on our app, sending you an email, or providing other appropriate communication channels. You agree that we may notify you about significant changes to this Privacy Policy by placing a notice within the app or through other reasonable means. We encourage you to periodically review this Policy to stay informed about how we are protecting your personal information. Any changes to this Privacy Policy will become effective on the "Effective Date" indicated at the top of this page. By continuing to use our app after the "Effective Date," you acknowledge that you have read, understood, and agreed to the updated terms. If you do not agree with the terms of the updated Privacy Policy, in whole or in part, please discontinue your use of the app.

If you have any questions or suggestions regarding this Privacy Policy, please contact us at [email protected].